Thursday, December 20, 2012

Business Sense: Don't be afraid, Just do it!

Many businesses I have been working with in the past few weeks need to work on marketing initiatives. 
As of late, not many have been doing marketing and because of this their numbers are declining.  They know this, but sometimes they don't know where to start.

We begin with questions. We listen carefully to what leaders most want to achieve.   When we talk about what they want to accomplish and then outline the services that I offer to make that happen, they sometimes become overwhelmed by all that needs to be done, especially since they haven't done much with this in the past.  It's new and new becomes daunting.  In marketing, many times more is best, but choosing a few to start is overwhelming.  And there isn't one key ingredient that will make you successful, this changes as the market changes.  If we all knew that key ingredient, we would all be retired.

We apply expertise and a proven methodology, define the challenge, identify options and develop the plan that delivers results.  I work with clients, and guide them through selecting the two or three 'best' of choice programs that meet their goals as a company.  This helps them narrow in on key things and allows them to hit the ground running right away.  I watch the results frequently and provide what is working and what isn't, and mention when to add on more and reduce things that aren't working as well.  My belief, It's always better to do something than nothing, because if things aren't working now, who's to say that what results won't be the same results over and over again, nothing changes.  And of course, isn't it always easier to just be a creature of habit and do that thing that feels better expecting results that are better.

This isn't a scary concept.   It is necessary!  Watching the campaigns, apply proven metrics and tactics will allow you to sleep at night knowing you are reaching for something new.  Remember some things work and some things don't.  Watching this with a careful eye will allow you to tweak your game as you go forward.  

Don't be afraid, Just do it!

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